100 YEARS OF HARLEY-DAVIDSON ADVERTISING takes the reader through a century of the premier motorcycle company's witty and eye-catching print advertisements. The colorful and sometimes provocative ads reflect the creative spirit and the unique culture of Harley-Davidson--and America--over the last century. The book revisits famous campaigns, laid out decade by decade, from the "Gee Dad! Buy me a Harley-Davidson" campaign of the 1920s to "I Am Woman. Hear Me Roar" in the '80s, showing how Harley-Davidson has remained in tune with the times--and often ahead of its time. The perfect companion to Willie G. Davidson's 100 Years of Harley-Davidson, this book will become an instant collector's item.