A necessary business owners' field guide to avoiding the common pitfalls of owning and running a business, this book is filled with real stories relevant to any business owner. But It's My Business takes a practical, upbeat and candid look at why, as a business owner, you need to follow some rules but others are made to be broken. It also discusses how to get the biggest bang for your buck in areas such as your employees, your online presence, creating a brand, and leveraging your finances.