MAKING THE JUMP INTO SMALL BUSINESS OWNERSHIP Considering starting your own small business or franchise? Making the Jump into Small Business Ownership will provide the information, encouragement, and insight you need to go from dream to reality. As successful businessmen who have helped thousands of individuals begin small businesses, authors Jeff Levy and David Nilssen share their expertise in the following areas: How to identify your strengths and use them in your new venture How to identify a business opportunity Overcoming your limitations, fears, and trepidations The business fundamentals every entrepreneur should know in the areas of planning, market research, legal structure, financing, support team, and other matters Woven throughout are bits of practical advice based on the authors' years of experience, as well as stories of ordinary people doing extraordinary things through small business ownership. With this book as your guide, you can "make the jump" and begin creating your own success story. Book jacket.