ONWARD In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadershiplessons behind the global coffee company’s comeback In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.