FISH! TALES FISH! told the story of a fictional company which transformed itself by applying lessons learned from Seattles famous Pike Place Fish market. Now, with FISH! TALES, readers can learn how real-life businesses and individuals energized their workplacesand their livesby implementing the lessons from FISH! Best of all, the book stands on its own for newcomers to the FISH! philosophy. FISH! TALES focuses on diverse companies, such as a bustling Sprint regional customer service center, a quiet neuro-surgical unit at a major hospital, and a brilliant car dealership. It features dozens of short takesquick and easy ways to apply the FISH! philosophy right now. And it includes a detailed program with specific steps and action plans.