THE COMPLETE IDIOT'S GUIDE TO STARTING AN EBAY BUSINESS So, you've got eBay ambitions. Do you want to become a full-time seller or make money from a sideline business to supplement existing income? Millions of new sellers will list their wares on eBay this year alone. But 41 per cent of all listings never sell. And putting an ad for an antique teddy bear on eBay is no guarantee that it will sell or that a hoped-for business will succeed. "The Complete Idiot's Guide[registered] to Starting an eBay Business" will guide readers - step-by-step - in creating the eBay business they've dreamed of. It will help them understand what's involved in running an eBay business and how to go out about it. This work: covers the basics of eBay, the auction process, and getting your business down on paper, including record keeping, accounting, taxes, insurance, legal issues, and other details you need to know; helps the reader determine what to sell, how to value and price it, and the details of working with services like PayPal and how to organise fulfillment; contains new information on fraud and how to protect yourself and your business; gives readers the ins and outs of the biggest growing areas of eBay business - sourcing, wholesaling, and fixed price sales; and, includes a special business troubleshooting section focuses on issues affecting your business as eBay grows - cutting through the competition; improving your margins; changing strategies; improved advertising and promotions; and, more.