RUDOLPH THE RED-NOSED REINDEER In 1939 Robert L. May, a copywriter working at Chicago's Montgomery Ward & Co., wrote a holiday story at the request of his employer. Almost two and a half million copies of the little tale about a reindeer with a shiny red nose were given away to all the children who visited Montgomery Ward stores that year. The rest is history. Over seventy years later, the beloved classic is once again available in a hardcover faithful facsimile of the 1939 Rudolph, with original text and original Denver Gillen illustrations.