THE FIVE SECRETS OF AN EXCEPTIONAL LEADER Leading is tough work. Anyone who has tried it for as long as I have knows. Leading well is even more difficult. To become an exceptional leader is one of the greatest goals in life, so your influence is one of excellence and of lasting impact. Being involved in the professional sports business for many years now, Ive had the opportunity of meeting some very talented individuals. But big salaries, lofty roles and glamorous publicity dont make a person great. Making an enduring mark with your life is more a matter of character and spirit than anything else. The big play-makers in life are the ones who help the rest of us aim toward a unified goal. Thats what leadership is all about.